Are you a DJ looking to get a break? Are you pumped with your music editing and sound production skills and are straining to find a way to monetize your music skills? Are you a music artist straining to get a break?
We all know the feeling. You finally finish your latest song and you want to share it with the world, but how?
How do I promote my music?
If you are a music artist looking for a way to promote yourself, know this: there are lots of ways out there for musicians looking to promote their art.
In this blog post, we will cover 5 must-haves when it comes to promoting your music:
Learn about the importance of copyrighting your work
In the world of music, copyright laws are very important. Copyright is a form of protection that grants creators to protect their work from being stolen and used for other purposes without permission. It’s crucial for any musician who has created something original to file for copyright as soon as possible.
In the UK, copyright laws are fairly simple. If you create something that is yours, then it is yours to keep and sell.
However, if someone else copies your work without permission and sells it themselves they can be fined up to £5,000 per offense.
Every artist needs to register their work with the copyright office. If you are not a citizen of the UK, you will need to fill out an application form and send it in along with your fee.
You can get a certificate of registration for this once your application is accepted by signing into the website or filling out an online application.
Also learn: How to Set yourself Up As a Self-Employed Musician in the UK.
Own Your Platform: Make a Home For Your Music
You need your website. This is the fastest way for you to get found online and in front of potential fans, collaborators, and industry professionals. Website platforms such as Wix or Squarespace are free to start and inexpensive to go live (when you are ready).
Your website is where all of your music lives. This is where you should post your latest song and share any upcoming shows or tour dates.
A music artist’s website is also a central hub for all of the content that makes up your brand, from press to photos. This includes anything on social media as well (more on this later). It’s important to remember that every piece of information about what you
Give Live Shows. Perform
Live performances are a great way to make money, but they’re also the most difficult because you need an audience. If you have a big enough following, then that will be easy. But what if you don’t?
If you don’t have an audience, build it. One gig at a time. One performance at a time.
Find ways to get paid for live performances, such as performing on stage at clubs or bars, private functions (or even opening up for big names).
For enterprising musicians, hustling is the way forward. Once you go down that road, it’s surprising just how many doors open.
Squeeze Social Media, For All Its Worth
For music artists, social media is absolutely important.
But then, the world of social media is an ever-changing landscape. Stay up-to-date on the latest trends and changes in the industry. Learn about new ways that you can use social media to grow your fan base and increase revenue.
There are smart and sustainable ways to make social media work for music artists.
YouTube For Artists: Make it your primary base for videos (that you should create) to help grow your fan base (you can monetize your channel itself with advertising revenue, affiliate marketing, super chats, brand sponsorships, product mentions, and more.
Instagram: This is where your audience probably hangs out at. Make use of the latest features of Instagram (on top of the regular ones such as Instagram posts) such as Instagram reels, for instance. Consistency is key to grow on Instagram and then treat your audience on Instagram like gold.
Twitter Spaces, Twitter Live: Twitter now has “spaces” (might not be open for everyone yet) and Twitter live. Make use of the vast number of audiences who prefer live streaming. It’s a fast, personable, and relatable way to help provide traction for your music.
In fact, music streaming should be your bread and butter strategy today.
Keep exploring new avenues & Collaborate
It pays to stay on top of music trends in the UK, and the rest of the world.
The world of music (and the Internet itself) is in a constant flux of change. For instance, did you know that you can use NFTs for music? Here’s an explanation about NFT’s for Musicians.
Find out the best timing for applying to music gigs, and more.
These are the absolute must-haves for promoting your music.
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